Have you ever sat down to track down information to do with 360-Degree assessment projects just to discover yourself staring dumbfounded at your computer screen? I know I have.
As
we know, feedback is important for growth. However, what makes
360-degree feedback extra valuable is that it is one of the most
practical ways to create a feedback-rich environment and provide a
comprehensive review for each individual. A 360 assessment also helps
managers provide their virtual staff with constructive criticism on an
ongoing basis, which can help avoid major problems down the road. This
is similar to what happens when you implement a constructive feedback
tool. With 360-degree feedback, there is an enormous amount of
information to be absorbed. The feedback usually covers multiple
performance dimensions, each being rated by multiple sources. For
example, one 360-degree feedback survey we know of contains twenty-two
performance ratings from self, supervisors, peers, and subordinates.
This generates eighty-eight separate data points for the feedback
recipient to digest. 360 degree feedbackcreates high-quality assessments
from internal and external customers, teams, project assignments,
clients, and any other appropriate sources, which many organizations
need in their TQM initiatives. As you can guess, soliciting so many
opinions for 360 degree feedbackcreates a lot of work, especially for
people who deal with a variety of different coworkers across the
company. This is why many enterprises struggle to do this on an ongoing
basis. It’s worth considering how the 360 degree feedbackwill be
received. If you’re dealing with an anxious employee for example, any
negative feedback will probably not be received too well. Consider if
your managers need training to ensure they handle the discussion
sensitively. If employees are able to take feedback on board, whether
good or bad, they will get more out of the programme and will be able to
make positive changes. 
A
360 degree recipient must absolutely feel the essence of what their
peers and colleagues are trying to convey to them and not lose track of
the message by attempting to read too complex or misleading analyses.
The use of 360s has become so pervasive these days that if your company
is not currently using one, it might feel as if you’re missing out. But
if you don’t make a strategic decision about what you want to accomplish
with 360 feedback, you won’t know if your investment made any
difference. If you help your 360 degree participant get clear on the
specifics of their current context then they start to shift their
perspective. Instead of seeing the data as being critical about them,
they start to see it as a view of the relationships in the current
conditions. Not just that, but a perfectly valid picture in these
conditions. Once they see it this way they can see what can be done to
change things. Shifting intention, tweaking job role, transferring
priorities can be easy to do. Conditions for personal growth frequently
can be at odds in an organizational environment where there are concerns
over issues of trust, candor, and openness of communication. In such a
situation, it is not surprising to find that when 360-degree feedback is
used as part of performance appraisal, the organization risks losing
the value of individual and organizational development because the
conditions necessary for such change are taken away. Making sense of 360 feedback software eventually allows for personal and organisational performance development.
If
the 360 degree process is run top down by the management few would
believe that management doesn’t peek behind the curtain to see who said
what. The process and the data should be managed by an external
consultant that is not part of the team or chain of command. The key is
to detach the reality of what actually happens, how the participant
actually behaves and what they actually do or feel from the 360 degree
feedbackdata. Always refer to the fact the 360 degree feedbackdata is
saying it is others’ view, perspective, angle, opinion, judgment,
assessment, evaluation, thoughts, etc. Someone may easily show respect
in the usual ways but be considered to be doing otherwise for a number
of reasons. These reasons are the really interesting bit. A
questionnaire used for 360 Degree Feedback typically contains items that
are rated on a 4 to 7 point scale. These items may be developed to
measure different dimensions of job performance (e.g., communication,
teamwork, leadership, initiative, judgment, ...). Questionnaires also
typically include one or more open-ended questions to solicit written
feedback. One factor that may raise anxiety and work against the
commitment and motivation of raters and ratees in a 360 degree program
is the possibility that the data will be used for other than individual
development planning (that is, for performance appraisal, salary action,
or promotion decisions). Although private evaluations may differ from
what raters choose to communicate in a 360 process used for development
purposes, it may be that when ratings affect a ratee's salary or job
assignment, raters are less motivated to express their honest opinions
of another's performance. A grounded understanding of what is so, of
what is currently real, is a critical bedrock of transformation.
Transformation or development based on a false understanding of reality
tends not to go too well. Analysis and decision making become easier
when an understanding of 360 degree feedback is woven into the organisational fabric.
Customer
involvement in 360 degree feedbackfacilitates top-to-bottom focus.
Top-to-bottom alignment may be achieved by using an integrated set of
validated feedback criteria for the 360-degree program throughout the
organization. These criteria should be based on the organization's
understanding of what will drive its competitive advantage and success.
Achieving this alignment enables the 360-degree process to focus the
entire organization on one set of strategic priorities. Managers should
utilize 360-degree reviews to uncover strengths and build employees up.
Assembling the data and incorporating it into an empowering action plan
can fuel employees’ motivation. In a traditional way, the appraisal was
the responsibility of human resource management only, but now the
objective of 360-degree performance appraisal is to collect anonymous
feedback about the employee from their superiors, colleagues, and peers
also from the customer. This holistic approach helps to evaluate the
performance and well-being of employee who is working for the
organization. The 360 degree feedbacksurvey is the method, which is
pretty universal, but the content is not. The content will depend on the
purpose. When it is used for leadership development the questions can
be focussed on abilities and attitude related to interpersonal skills.
If you want to improve your impact on your team, having adequate
feedback about your impact is key to any progress. The 360-degree
feedback process and its merits, impacts and potential pitfalls have to
be substantially communicated to everyone involved. All of these can be
easily dealt with by reducing anxiety among employees, along with using a
neutral third party to administer your feedback program. Organisations
should avoid fear based responses when coming to terms with 360 degree feedback system in the workplace.
If
you repeat a 360 degree review with the same competencies in the
questionnaire, then its results can be compared with the results of the
previous review, which will give additional food for thought. Sometimes
it happens that in a repeated review, the scores of competencies are
lower than in the previous one - most often this it happens because the
reviewers began to set rates more meaningfully and do not overestimate
them. 360-degree feedback programs aren’t necessarily the best option
for every organization. When considering whether this tactic works for
your team, understanding the benefits and drawbacks can help you make an
informed decision. Different teams have different challenges, and as a
manager you know what’s best for yours. Collecting 360 feedback is great
every 6-12 months to get a high level view of your team’s performance
through different eyes, but, collecting frequent ongoing feedback is
essential to have an real-time view of your teams pains and sentiments.
Almost always the participant’s manager will be among his or her chosen
raters in a 360 degree review. In addition to their role in providing
feedback, they’ll often also be involved afterwards in helping the
participant to assess the feedback and prioritise developmental actions.
Creating a culture where employees get honest feedback can reduce bias,
boost employee confidence, and increase transparency. Constructive
feedback, given at the right moment, benefits employee development and
career advancement. Positive feedback is also proven to have positive
business outcomes. The specificity/anonymity conundrum takes another
turn when the idea of 360 appraisal is involved.
In
order for 360-degree feedback to play a role in enhancing learning
cultures, it must contribute to the development of continual learning
behaviors and organizational practices such as those just described. As
such, applications of 360-degree feedback should (1) include feedback on
learning competencies, (2) be readily accessible to employees, (3)
incorporate new perspectives, (4) encourage more sharing of feedback,
and (5) provide clear links between individual and organizational
development. There may well be a high level of anxiety about the 360
degree feedbacksession; they may have been dreading it for ages or only
since they saw their data, but the 360 Discovery Method is designed to
allow you to manage and minimise the emotional load this automatically
brings. Be relaxed and present yourself and work it through and it will
be fine. 360 review questions should focus on skills development,
interpersonal relationships and an individual's demonstration of
competencies and company values. Keep your questions short, simple and
focused on one core area at a time. Make sure that your 360 review
doesn't take participants longer than 15-20 minutes to complete.
Otherwise you will have people losing interest in the process,
especially over multiple review cycles. It will be critical to engage
senior leader champions for a successful 360 development program. Take
the time to educate and reiterate the importance of feedback and how it
helps to address future skill needs of the organisation as well as
provide development to employees. Reliability in the 360 degree process
is found when possible errors in ratings are minimal. Errors can occur
when items to be rated are too vague and raters do not understand
exactly what it is they are rating, or, again, when different raters
interpret the meaning of a single item differently, leading to ambiguous
results. Errors can also occur when raters let their emotional state or
situational factors influence their judgement. Researching what is 360 degree feedback is known to the best first step in determining your requirements and brushing up on your understanding in this area.
There
are different methods for creating a 360 degree competency model, and
each of them has its own pros and cons. You can use ready-made
competency models that can be found on the Internet, work with
consultants, or develop a competence model on your own. Whatever method
you use, choose such competencies and indicators that are important and
can be applied by review participants in their work. Indicators’
phrasing and their value should be clear to reviewers. The process of
developing a 360-degree instrument typically begins by identifying the
relevant performance dimensions and then collecting behaviors related to
these dimensions. The performance dimensions may come from several
sources. They may be derived from job analyses that describe what
managers do. They may flow from a study of managers who are judged by
higher management to be most successful. The 360-degree feedback process
often incorporates customer ratings. Customers are essentially
concerned with results - whether they receive the desired products or
services in a timely manner and generally whether their needs, as
customers, are met. Because external customers belong to different
organizational cultures, their ratings have a high level of credibility
to feedback recipients. Moreover, this information is important because
of its close proximity to the organization's bottom line. Check out more
info regarding 360-Degree assessment projects in this NHS article.
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